Poppin Atlanta Showroom
Concepting, art direction and design for Poppin’s Atlanta Showroom, which launched in April 2022.
Role: Senior Designer
Creative Director: TJ Zafarana
Photographer: Naomi Paul
Our creative team was tasked with concepting a scalable visual style for Poppin’s Atlanta Showroom launch that would (1) showcase the Poppin’s fun, playful personality, and (2) directly tie into the city of Atlanta.
After brainstorming and collectively sharing ideas, my creative director and I decided to move forward with a brighter, more graphic approach showcasing the peach, a well-known symbol to Atlanta and Georgia, in our classic Stow File Cabinet.
Launch assets encompassed swag like tote bags and notebooks, as well as email, organic + paid social, and in-showroom display.
